Launched as pilot programs in 2016, Charlie’s Reading Challenge and its companion, Charlie’s Coloring Contest, continue to be big hits with elementary and preschool students. “Kids love Charlie, and also love to read and color,” said Shawn Sullivan , associate athletic director of marketing and fan engagement. In terms of getting our brand out to the community […]
In scores of central Indiana schools, Ball State’s reading challenge translates kids’ admiration for Cardinal student-athletes into a passion for books. The program rewards students for reading and also brings the Ball State brand to students and teachers across the area.