The University’s bold, new brand tells the world what is distinctive to Ball State: our education innovation and the culture, values and perfect size to provide it. We thank our alumni and friends for their collective role in creating this brand and ask you to help us share the Ball State story.

Ball State University is a special place.

We’re inspired by our core values and focused on creating a meaningful impact across our community and the world. By now, you probably have noticed the advertising, social media, news media stories, banners, signage and other displays representing Ball State’s new brand and marketing campaign.

Our new brand helps us tell the Ball State story with renewed passion and energy. We would like to share with you the key messages supporting our new brand. These messages are your messages. They are based on what we heard from all members of the Ball State community — prospective and current students, faculty and staff, alumni and friends.

These messages convey who we are, what we do and why it matters. We’ve got a great story to tell, and we encourage you to help us share it.

There is more to Ball State University than you may think.

While we are proud of our roots as a Teachers College, we have grown far beyond them. Ball State is a world-class university. Our students and alumni are designing extreme weather shelters, providing animation for major motion pictures, holding key positions in major media and news organizations, and winning songwriting competitions, to name a few. We have more than 190 undergraduate majors, more than 140 graduate programs, and more than 200 study abroad programs.

Meet a Student Who Exemplifies Ball State’s Spirit

Dance major and Presidential Scholarship recipient Ciara Borg (seen at top of page) shows her pride and support for Ball State and its renewed brand. In addition to the Fall/Winter 2017-18 cover of Ball State Alumni magazine, she can be seen on a large banner on the Teachers College Building and an interstate highway billboard as part of the brand launch heralding the University’s “We Fly” spirit. Ciara says Ball State’s audition process sold her on the dance program; she has since been featured in several productions. Read more about Ciara Borg.

We are Beneficence. We live Beneficence.

We live the Beneficence Pledge because it is the right thing to do and the foundation of our ultimate education goal: to propel students to successful careers and meaningful lives. We are committed to excellence, honesty and integrity, social responsibility, gratitude and respect for the inherent worth of every member of our community.

We empower students and faculty to fly. And they love it.

We empower faculty, staff and students because responsibility is assumed. We encourage them to take risks because we believe failure is a step closer to success. We insist faculty and students be learning partners because we understand the quest for knowledge and greater understanding is a shared experience. They are given freedom and flexibility, and are expected to be engrossed and persistent. We know flying is challenging, but it’s also exhilarating. So we foster a culture that believes in students, faculty and staff, and we demand they believe in themselves.

Our campus is our canvas.

Place matters, and that is particularly true on our beautiful campus — our size, our people, our culture and our amenities. Our perfect size is one of the reasons students choose us.

We’re about more than educating students. We’re about serving our neighbors, near and far.

At Ball State, we graduate scholars who are changing the world. And we’ve dedicated our university to do the same. Jennifer Pease, ’14, who is finishing the master’s program in architecture, describes this kind of service as “a transformative experience, allowing us to share our passions and efforts with and for the community around us.”

We Fly

We spark intellectual curiosity. Spirited and motivated, we learn, grow and take flight. Our faculty and staff — everyone in our community — treat students as partners, from day one. In classrooms and labs, on the athletic fields, in immersive learning projects off campus — with agility and perseverance — Cardinals fly. We are grounded in our values, lifted by our knowledge and go confidently upward toward even greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide — We Fly.

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